dealer360, a third-party product supplied by UK Turntables, offers retailers the opportunity to advertise vehicles with 360-degree views of both the interior and exterior.
The system can accommodate vehicles up to the size of a motorhome and adapts to a wide range of devices and screen sizes.
Bluesky Interactive’s head of retail Raphael Millin said: “We are very pleased to have launched this 360 solution on the Frosts 4 Cars website. It is so important to us to work closely with the industry to create new solutions and continuously enhance the way that our clients sell their vehicles online.”
Frosts 4 Cars’ marketing manager Robert Robinson said: “By adding the 360 functionality, we have provided our customers with the ability and flexibility to really explore each of our used vehicles in depth.
“Since launching we’ve had really positive feedback from our customers. They’re spending more time on the site and have greater confidence in reserving a vehicle online before visiting the showroom, something we’ve seen an increase in.
“Our Sales team are enjoying it too, using it in a variety of ways with our customers in our showrooms.”
UK Turntables’ managing director Nigel Spratt said: “We are delighted to have partnered with industry leaders Bluesky Interactive in delivering a total 360 image solution to our mutual client Frost4Cars.
“There is no doubt in my mind that 360 image capture and display is the way forward for those companies wanting a competitive cutting edge advantage on their websites.”